Hundreds of SEO tools are available out there. They are important for SEO experts and internet marketers. Nonetheless, most of the popular ones are part of premium packages that can burn a hole in your budget. These premium tools are valuable in SEO optimization services when you need advanced functions, higher limits, on-class support, or stored data. But, for more than 70% of other tasks, free tools can often do the job of SEO services.
This being said, we have made a list of 25+ free SEO tools. Focus on the one that is most useful to add to your toolbox.
Free Analytics SEO Tools
Bing Webmaster Tools
While Google Webmaster Tools have earned immense popularity, don’t forget that Bing Webmaster is packed with a full suite of website and search analytics. Especially useful for keyword reports, keyword research, and crawling data.
Do you want to merge data from different sources (from Search Console and Google Analytics), visualize, and share it? Data Studio is for you. This is Google’s comfort zone. Build all SEO tasks and dashboards for free.
Enhanced Google Analytics Annotations
This is a highly-recommended Google Chrome plugin for analytics and SEO practitioners that work on global businesses. It overlays additional data on top of your analytics, so you can easily send screenshots to clients to show exactly how outside forces affected traffic.
Google Analytics (GA)
Google Analytics is the most widely-used web analytics tool available for free. It is robust and plays well with other Google products, such as Optimize, Search Console, and Data Studio.
Among the most useful free SEO tool on this list! Modern SEO services without access to the data inside Google’s Search Console are hard. Search Console is the most trusted platform to get information about how Google crawls and ranks your site. It is the only place to get reliable keyword data. Search Console is the most reliable place to get information about how Google crawls and ranks your site.
Keyword Hero solves the problem of missing keyword data with lots of advanced math and machine learning. It’s ideal for those struggling to match keywords with conversion and other on-site metrics. The data provided by the tool can be a very useful step in the right direction. Available for free up to 2000 sessions/month.
MozCast is the go-to algorithm tracker in case of any big updates. It is also helpful when it comes to SERP tracking features. It shows the prominence of such features as ads and knowledge panels.
Free SEO Keyword Research Tool
Answer The Public
A great platform to grow with organic keywords. This is your go-to tool, especially if you want to generate a massive list of questions from any keywords. With the tool, you can answer people’s questions as closely as possible.
Keyword Planner by Google is useful for those who buy Google ads, but it still gives a wealth of information important for SEO keyword planning. This tool uses Google’s own data and is equipped with functions like country filtering.
Find the Best Keywords for Your SEO Service Strategy Today. The tool delivers 500 million keyword suggestions, all the most accurate volume ranges in the industry. You can find the Most Valuable Keywords for Your Website, see Competition and Volume Metrics. Use it to measure keyword Rankings, conduct SERP Analysis, and Link Profile Analysis.
Among the popular community-based recommendations is Keyword Surfer or free. Add this as your Chrome extension to discover keyword search volume in Google search results. WMS Everywhere is another Chrome extension to offer search volume, cost-per-click, and keyword suggestions.
Ubersuggest by Neil Patel not only suggests keywords but also helps you with a lot of extended SEO capabilities, like top competitor pages and basic link metrics.
Best Website Audit Tools
Link Redirect Trace
It’s a chrome extension available for free. It’s an all-in-one redirect path analyzer. The extension helps marketers by revealing information about rel-canonicals, HTTP headers, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful.
Beam Us Up
Do you need a free, desktop crawler? Choose Beam Us Up. Though it does not have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only./td>
The HTTP Header & Redirect Checker for SEO, is a free Google Chrome extension that can be used to quickly check the individual redirect path of a URL. If you ever wonder where a particular link goes, then, the URL Redirect Checker is for you as it follows the path of the URL.
Use this desktop-based crawler to carry the extremely in-depth analysis of website SEO elements. The free version allows for up to 500 URLs per crawl.
A log analysis tool with some cool features like real-time analysis and page categorization. Use it to visualize and analyze your site’s log activity for SEO purposes, in real-time.
Best Link Audit & Analysis Tools
Link explorer is the highest-accuracy link index and the most accurate DA and backlink checker. Use it to discover backlinks for any website.
One of the most popular Backlink Checkers to help marketers by showing them links, anchors, linking domains, and the best pages of a domain.
Among the most trusted SEO backlink checkers & link-building toolsets. Use it to perform backlink profile analysis and link databases.
Another free backlink checker in the list of SEO tools. Its free version has several limitations. You can check 100 links. Handy for those quick link checks, or if the SEO budget is tight.
The tool can be used to know the number of links on a page and to separate internal, external, and nofollow links.
Best Local SEO Audit & Analysis Tools
Google Business Profile
Get listed on Google. Get your business on Google for free. Create your Business Profile, and manage an existing profile on Search and Maps; Add hours, photos, etc.
Geo Sitemap Generator
Create your geo sitemap and KML files (Keyhole Markup Language format to display geographic data) and upload them to Google for FREE! It is useful for local SEO.
Local Business Schema (NAP
Local business schema.org markup generator
Local Search Results Checker
A reliable tool for those who are serious about local search. It helps figure out rankings from any location.
Moz Local Online Presence Tool
A handy tool to promptly find out how your business appears across the web in the major data aggregators that Google uses to rank local search results.