Almost every website has a list of keywords for which it ranks better on. Be it about your business, a particular product or service on your website, we can look at many places like in the content, meta tags or any other HTML elements and see what keywords are being used. Keywords research is very important in SEO as it helps websites to rank better for relevant searches.
Keywords research is, without a doubt, an important aspect of your search engine optimization. In fact, it’s considered by many experts to be the cornerstone of the process. Nevertheless, there are always new strategies you could employ and innovative ways to optimize your efforts and make the most out of your keyword research.
In this post, we’ll take a look at five brilliant keywords research strategies you should try out.
Use Google’s Keyword Planner Tool
Google’s Keyword Planner tool is a free and easy way to find keywords that are relevant to your business. When it comes to keyword research, it really doesn’t get much simpler than using the Google Keyword Planner.
The tool helps you figure out what people are searching for online so you can use those words in your content marketing strategy and website copywriting. It also gives you an idea of how many people are searching for each term — that way, you can make sure your content is targeting something that will be of interest to readers.
Here’s how to use Google’s Keyword Planner:
Go to https://adwords.google.com/KeywordPlanner
In the “Find new keywords” box, type in the topic that interests you most (for example, “blogging tips”). Then click Search (or press Enter).
The Keyword Planner is a great tool for keyword research, but it’s also an excellent way to see how people are using Google to find information.
Here are some things you can do with the tool:
- Find keywords that people are using Google to search for, and then make sure that those keywords are in your content strategy.
- Find search volume estimates for keywords, which can help you determine whether a keyword is worth targeting or not (more on this below).
- See what Google thinks about your website, which can help you make decisions about improvements or content creation based on what the search engine thinks about your site.
Use Long-Tail Keywords
You may have heard of long tail keywords, but what are they and how can you use them to help your business grow? Long tail keywords are the keywords with long-tail phrases. They are extremely important to your online marketing strategy. In comparison to short-tail keywords, which usually consist of 1 or 2 words only, long-tail keywords tend to be more relevant and specific and thus convert better than broad-match keyword searches.
Long-tail keywords therefore make it easier for you to stand out from the competition, by helping you target customers who are specifically interested in what you have to offer.
For example, if you run an online shop selling clothes for men with big feet, it’s better to focus on ‘large size shoes’ rather than just ‘shoes’ (which would attract all types of customers). You can do this by using a combination of long-tail keyword phrases in your Sydney SEO strategy.
Research Your Competitors’ Keywords
You’ve probably heard this advice before – but it’s true! The best place to start your keyword research is by looking at what your competitors are doing. This can give you ideas for new topics or angles that you hadn’t considered before.
Use Google Suggestions To Find New Keywords
If your keyword research has stalled or you’re struggling to find new ideas, then Google Suggestions may be just what you need! It’s often worth typing one word into Google and then hitting enter without clicking on any of the suggested results – this will show you all of the searches that people are making with that word as well as some related terms which may not have occurred to you before!
Use Google Trends
Google Trends is a great way to find popular keyword searches.
Using Google’s search volume data, you can use Google Trends to find out which keywords are currently popular and which ones have been popular in the past.
This information can help you decide which keywords are worth targeting.
You can also use Google Trends to see what people are searching for in your industry or niche, and use this data as inspiration for new blog posts and content ideas.
Conclusion
Everyone wants to find the right keywords, because they represent a way to connect with customers who are actively searching for what you offer. When used correctly, keywords can be one of the most important pieces of your Google AdWords campaign—and they can help you optimize your website and increase leads and sales.
Keywords are essential to the success of any website, so it’s important to find ones that are both related to your business and specifically tailored to your audience. The best way to find keywords that perfectly fit your needs is by using various keyword analysis techniques. I’ve given you five incredibly effective techniques here—it’s up to you to use them in order to ensure that your website is properly optimized using the best possible keywords.
