Instagram is second in popularity after Facebook. The latest survey found that most Instagram users are positive and confident with the platform. It is also a great medium for promoting their brand, personality, products, and services. This service is highly recommended by word of mouth. Look at Gym shark and other companies that have used these influencers to grow their brands.
While Facebook remains the preferred social network site for influencers, brands, and companies, Instagram is also very popular. Instagram currently has over a billion users. Instagram is also free from distractions, unlike other social networking sites that are full of links. You can post images to Instagram and then check them out on Insta feeds.
Instagram can only be useful if you have enough followers. You won’t be able to create strong social proof, no matter how much you post. Take Waste Away Recycling as an example. It’s a waste management firm in Essex. It won’t get many comments or likes on its Insta feeds. This is because they didn’t pay enough attention to how to increase their Instagram followers.
It is important to have a lot of followers on Instagram. Otherwise, all your efforts in the brand promotion will be futile.
Gemma Styles
Gemma Styles, a podcaster, writer, and thinker, is a mental health advocate. Her Instagram account has a large following. Gemma currently has over 7 million followers on Instagram. What is Gemma’s secret to growing her UK followers? Gemma follows a very straightforward approach. Gemma uses the platform to communicate her thoughts, not to promote herself.
Gemma used lengthy captions that had multiple paragraph breaks. Her most-liked Instagram post depicts her classic look. It received more than 1.3 million likes and lots of positive comments.
Gemma’s most popular post: https://www.instagram.com/p/CHimzMRhsk7/
Deji Olatunji (Comedy Gamer)
Deji, a YouTuber and English Vlogger who is the younger brother to KSI, is a well-known and popular English Vlogger. His Instagram posts are hilarious and frequent. With more than 2 million followers, he enjoys a lot in Instagram fandom. His IG feed is filled with varied posts that show his versatility. His feed has many interesting posts, ranging from comedy to boxing to football to comedy.
Deji’s Instagram post that is most liked is about a small joke that made his followers laugh. There are many posts on his Instagram that show different aspects of his life as a YouTube.
Deji’s most popular post: https://www.instagram.com/p/BpkGgsKBN7Z/
Jesse Lingard
Jesse Lingard is an excellent example of personal branding. He uses social networking sites as a professional footballer to connect with his fans. He was a professional footballer and an attacking midfielder. His service with the England national team earned him a lot of fans and followers. His Insta photos aren’t just about football. He also posts many selfies that show his life.
Jesse has over 7.5 million Insta followers. His most popular Instagram post, despite being a professional footballer is about International Dance Day. You would never have thought it!
Jesse’s most-liked IG post: https://www.instagram.com/p/COQO6r-JDKd/
Boohoo Group
Boohoo, a well-known UK fashion conglomerate, has an annual turnover of more than PS1 billion. It produces a variety of trendy apparel and costumes for customers. It was founded in 2016, but the brand has seen significant growth in recent years. Talk about rapid growth and great success stories – we only hope for that kind of growth. It has more than 7.9 million followers on Instagram, making it one of the most popular fashion brands in the UK.
To increase its brand visibility online, the brand employs various social media strategies. Similar to Gymshark but with steroids in their marketing strategies. To grab people’s attention, the mega-brand posts photos of models in its clothing and includes a coupon code and a price tag. You may have seen other influencers promote Boohoo on their posts. For the ultimate branding strategy, they will tag Boohoo and provide a link back to Boohoo. This is a cost-effective way to gain new followers, but it reaps many benefits.
To attract young users, the brand’s swimsuits and bikinis are more prominent on Instagram. Boohoo’s most popular post is about self-confidence and body positivity. The Insta users also commented positively on it.
Boohoo most liked post: https://www.instagram.com/p/CPLYWGCgR9u/
MissGuided
Another popular UK fashion brand is MissGuided. Boohoo is a popular fashion brand that posts a variety of outfits and clothes. This account has over 7 million followers online and is steadily growing. The brand’s content is mainly focused on female models who showcase the beauty of MissGuided clothes. There isn’t much variety on the Insta feeds, and most posts are related to fashion. The most popular post is one with a positive message at the end.
A brand does not have to be limited to business. Sometimes memes are also posted to engage on a personal level with followers.
MissGuided’s most popular post: https://www.instagram.com/p/CPlxbOOhmQC/
Primark
Primark is a well-known fashion and apparel brand that offers a variety of clothes and outfits for men, women and children. It has over 8.8 million followers on Instagram. Although it doesn’t offer an online store like MissGuided or Boohoo, the company still relies on its customers to visit its clothing stores.
It uses an unusual strategy to increase its Instagram followers. It has multiple Instagram handles, each one relating to a specific segment of its brand. You can find @primark.kids and @primark.beauty, among others. These will be more relevant to niche audiences like parents and young women who are looking for posts about beauty.
It fully utilized the Instagram bio section, making full use of the character limit. To attract more people, it displays all the necessary links and emojis. Primark’s Feeds display outfits, not just models. They also have captions and headings that are attractive. Primark’s Most-Liked Post is an example of this. It has short captions and a love emoticon. This post received close to 56K likes and 433 comments. Instagram recently made it optional. Previously, most users and Instagram users kept their likes public and visible to everyone. Instagram now allows you to hide your Likes count in Insta posts. This Insta feature is popular among brands and celebs to hide their real reach on Insta.
LadBible
LadBible, a well-known media company, is based in Manchester, UK. The media company was founded in 2012 and has a large following on Instagram. The brand is very active on Instagram, posting regular viral photos with relevant captions.
Ladbible keeps the captions simple and direct. To encourage users to comment and like the post, Ladbible strategically places the name of its Instagram followers at the end of each caption. The meme was the most popular Instagram post. You can increase your Instagram visibility by using memes and comedy videos. Did you check their content? You’ll laugh so hard you won’t even notice!
The Conclusion
It is difficult to gain new followers on Instagram. Each of these Instagram accounts is associated with celebrities or big brands. They had to work hard to get likes and comments for their first posts.
Images are not enough. Captions are also important. SocialCaptain.com.au can help you to buy Instagram followers to increase your online visibility. After you have enough followers, you can begin posting interesting content to Insta. This will get you maximum likes and comments. To see the most popular Insta posts, you can look at the following.
