This was a fun video I found with tips on rewriting retail CVs! It’s charming and comical, but very informative and offers great advice on how to improve your retail resume.
Behind the scenes/A day in life
Another type of video that broadcast and recruiting companies may include is a “behind the scenes” or “day of life” video. It could be a video that shows the customer you want to do your business or role. To promote your business, you can show recruiters how the process works when a candidate works for your company as a brand ambassador. You can also show a video explaining the benefits of working with a company and how you can help.
On the other hand, an employee recruitment and recruitment company might create a video for job seekers discussing the “lifetime” of the position and “behind the scenes” information about what they would like to work for at the company.
Brand awareness and challenges
Businesses can even post videos for pure brand awareness! Is there anything interesting in your business that sets you apart and sets you apart from the competition? Showcasing company culture can also be a celebration held in the office. Or maybe you have a problem in your office that you want to extend to others. Chipotle was one of the first companies to attract talent through word of mouth.(5) The company released a video of an employee dropping a lid on a food container. This caused an issue with over 110,000 video submissions. Chipotle recognized the impact of TikTok on brand awareness and designed a recruitment strategy specifically for TikTok.
TikTok is definitely a platform where you can unleash your creativity. Find out how to include a video that sets your brand apart in your buy tiktok comments recruitment strategy!
What are the benefits of using TikTok?
So far we’ve looked at a few different video strategies to experiment with on TikTok, but you may be wondering about the advantages of using TikTok over other traditional recruitment methods. Here are some benefits:
see and hear candidates
If you go through a pile of resumes, you can’t see a person’s personality. Some may fade over time and are difficult to distinguish from each other. TikTok allows candidates to post videos about themselves so that you can truly understand each candidate’s personality, see him and feel passionate about the position.
Humanize your business
In addition to seeing and hearing candidates, companies can humanize your brand. Candidates can watch recruiters talk to them face-to-face about the job, which can be more appealing to candidates than reading job descriptions on a website. It also gives job seekers the opportunity to see a recruiter to work with before applying.
Attracting young talent
TikTok is also a way to recruit and recruit companies to reach a young audience. If there are certain industries that are struggling to attract young talent, boosting site for social media can be a way to engage the younger generation. As you can see at the beginning of this article, over 78% of TikTok users are under the age of 39, making it a great place for businesses to find these young candidates. Contra, a working platform for freelancers, says 80-90% of Gen Z users arrive via TikTok or Instagram reels.(4)
paid advertising
TikTok also offers paid ads that allow you to target content based on gender, age, location and interests. This allows you to reach people who may not have encountered your brand. If your content is relevant and engaging, we may even come back to follow you as a brand!
Another type of video that broadcast and recruiting companies may include is a “behind the scenes” or “day of life” video. It could be a video that shows the customer you want to do your business or role. To promote your business, you can show recruiters how the process works when a candidate works for your company as a brand ambassador. You can also show a video explaining the benefits of working with a company and how you can help.
What should I consider before using TikTok?
As with everything, there are some things to consider before adding TikTok to your recruitment strategy.
Videos may not be displayed.
TikTok selects “For You” videos based on the videos you like, share, review or comment on. It also shows videos to people based on their location. Therefore, using location-based hashtags
