Get the Inside Scoop on Digital Marketing in Chicago

digital marketing chicago

All of the best content in the world isn’t worth anything if you can’t get people to see it. Digital marketing Chicago offers a way to reach potential customers when they’re looking for your products and services, so you can show them exactly what they want without needing to spend money on expensive ads or hoping that the right people will stumble upon your website. If you’re looking to start marketing your company in Chicago, keep reading to learn about the digital marketing Chicago that can help you reach new customers by putting together strategies designed just for your business.

The basics


If you’re new to digital marketing or would simply like a review, there are some basic guidelines for setting up an effective digital marketing strategy. First, focus on your target audience: Who are they? Where do they live and work? What are their buying behaviors? Once you know who your customers are, it’s time to think about how you can reach them. This could be anything from social media to email campaigns and influencer outreach. Then, once you have a plan of attack, it’s time to execute. Don’t forget that measuring success is key! You want to track your progress so that you can determine what works and what doesn’t. And finally, don’t be afraid to try something new. Digital marketing is constantly evolving, so if one tactic isn’t working as well as you had hoped, adjust accordingly.

Trending services


From Google Analytics to Adobe Analytics to Kissmetrics and everything in between, there’s a wealth of free and low-cost digital tools that can help you manage your marketing. If you don’t have a tool to measure how your digital marketing is performing, it’s time to start looking into one—so you can see if what you’re doing works. These aren’t just tools for monitoring; they are also ways to help optimize your online presence. Take advantage of them! Social media: Social media has been a boon to small businesses because it allows companies to get their message out quickly, easily, and inexpensively. The most popular social networks today include Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

What you should be doing


If you’re looking to get started with digital marketing, it’s important to understand what you should be doing and why. Here are three things that every business should have up and running: a website, social media profiles, and email. These three platforms will allow you to stay connected with existing customers, build your brand, reach out to new potential customers—and ultimately increase sales. With all of these tools at your disposal, it’s easy to see how digital marketing can help grow your business. And as more businesses move toward digital solutions, there’s never been a better time for digital marketers in Chicago. So if you want to learn more about digital marketing and how it can benefit your company, contact us today!

Where you should be going


Despite being one of America’s most highly-populated cities, Chicago doesn’t have a major digital marketing Chicago hub. While you can find digital agencies scattered across city limits, there isn’t an established tech district where digital marketing professionals gather to socialize and collaborate. That might change soon with Google Fiber set to lay their first wire later in 2015—and let’s hope they connect some new co-working spaces along with it! But for now, if you’re looking to build your career as a digital marketer or expand your business into Chicago, here are some places you should be going. Industry Meetups: Digital marketers in Chicago will tell you that networking is everything. Luckily, there are plenty of industry meetups throughout the city that focuses specifically on digital marketing topics.

Questions to ask yourself


What’s working? What isn’t? What can be improved? If you don’t have a solid grasp of how your digital marketing Chicago efforts are going, it might be time to ask some questions and get some answers. Here are a few things to consider: How many leads or sales do you generate from your website each month? How many of those leads convert into customers? Are your conversion rates higher or lower than you expected them to be? Is there room for improvement? Which channels are driving conversions for you, and which ones aren’t? What does your Google Analytics data say about where visitors come from and where they go once they arrive at your site?

By John Sonron

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