When starting out as an entrepreneur, you’re rarely prepared for the whirlwind that comes with planning, execution, and managing all aspects of running your own business. It’s easy to get bogged down in day-to-day operations and lose sight of where you started. A digital marketing company Chicago can help keep you focused on the big picture and ensure you don’t get left behind on today’s changing digital landscape—or miss out on revenue opportunities because of it. Here are just a few reasons why it may be time to consider a digital marketing agency in Chicago.
Digital marketing agencies are an integral part of any successful company. They’re the ones keeping your company up-to-date with all the latest trends, development and changes in search engine algorithms and marketing tactics. With so many different ways to advertise nowadays, it can be hard for companies to stay on top of things. That’s where digital marketing company Chicago come into play. They take care of all aspects of online advertising for you, so you can focus on running your business.
For many businesses, influencer marketing can be one of the most affordable, effective and scalable marketing channels. It’s not just about celebrities and social media influencers anymore. Anybody with an online following, from food bloggers to home decor experts, can be considered an influencer because their followers are likely your potential customers. When you work with an agency that has experience in this area, you’ll get more than access to current trends; you’ll also have the support of experts who have seen it all before.
When it comes to marketing, your prospects are constantly inundated with messages from marketers. They’re being marketed to at every turn, through television commercials, billboards and even ads on their favourite social media site. So how do you stand out? One way is through influencer marketing. In this strategy, brands partner with popular figures such as celebrities, athletes or social media personalities. The goal is to create content that will be shared among the followers of these influencers. Sponsorships: Another way companies can get noticed by potential customers is by sponsoring sporting events or venues where they hope people will attend in droves and they’ll be able to catch the eyes of some very influential fans of the sport or event.
-The quality of the video
-Call to action
-Best platform for video
-Length of video
-Video SEO strategy
-Creative and high production value
-Transcribe voiceover and create subtitles for international audiences
Email Marketing by digital marketing company Chicago
Email is the most direct and personalized form of marketing. Your email can be seen by as many people as you wish to send it out to, such as all your customers, or just those who have expressed an interest in your product. It is also relatively inexpensive for the amount of communication that it delivers. Furthermore, email marketing is easy to measure because it provides information about how many people open your messages and how many click on links within them. This means you can more effectively target the content to which each segment of subscribers will respond best.
If you’re not paying for Facebook Ads, it’s time to start. Facebook is the largest social media site with over 1.4 billion daily active users, and more people are using it to search for information than ever before. Find out how to set up your first campaign and what makes a good target audience. One of the most effective techniques for Facebook ads is dark posts, which show only on their intended targets’ newsfeeds without any visibility beyond that. In this way, companies can easily promote content without risking their message going public or reaching an undesired demographic.
You might be thinking that you don’t need to pay for an AdWords campaign, that your business will be successful with just social media marketing. But if you’re competing against bigger brands with more money and a longer history, you’ll never catch up. In addition, if you’re not careful, Google can penalize your site by lowering its ranking or removing it from search results altogether. A professional AdWords campaign can help ensure that your business is visible on Google and other search engines.
It’s not always easy to stay on top of the latest trends in digital marketing company Chicago, which is why you need an expert partner to help you succeed. Here are seven reasons why you should choose Maven Wave as your partner:
1) We have excellent customer service.
2) We always offer honest advice and don’t try to upsell anything.
3) We’re Google certified and know what it takes to rank well on search engines.
4) Digital marketing company Chicago specialize in both local and national campaigns.
5) Our team has years of experience working with both large brands and small businesses alike.
6) Our clients come first and we will never put our needs above theirs.