Studies have shown that more than 95% of companies use the Internet to find suppliers. This makes it clear for companies that work in a B2B marketplace.
It is crucial to implement an appropriate digital marketing strategy for the success or failure of customer acquisition and loyalty and the future of the company.
What are the most important channels to be used in a digital marketing strategy for a B2B marketplace? Your company has two options. You can either try to create and implement a B2B marketing strategy on your own or hire a Digital Specialist to do this professionally.
Website and Blog
Websites are the company’s cover letter. It is what potential clients look for first when they hear about our company or if they are already familiar with us and want to work with us. Additionally, most digital marketing actions we perform are carried out on the internet, so it is essential.
Many potential customers will be turned off by a sloppy design, poorly written messages, misspellings, and broken links. It must be flawless in design, content, usability, and appearance. Everything communicates.
The brand’s blog plays an equally important role in inbound marketing strategies. These strategies, which use non-intrusive methods, aim to increase website visitors and convert them into leads.
Landing pages are generally the destination pages for B2B digital marketing activities. They also convert users into leads. Therefore, optimizing landing pages at all levels is crucial. importance.
A landing page should contain all the information necessary to lure the user to our site and convince them to share their data. It should clearly and concisely describe the value the user will receive in return.
For a landing page to convert well, it must include elements like persuasion and notoriety, opinions or views, immediate benefits, and the elimination of fears or brakes.
It is also convenient to remove any distraction from the user, along with fields, menus, and/or elements, that may slow down or hinder the conversion.
SEO and SEM
Many potential clients will search for us, as we mentioned. However, potential clients must first know about us. A flawless website will not be seen by the target if they don’t visit it. This is where SEO ( Search Engine Optimize ), and/or Search Engine Marketing ( Search Engine Marketing) strategies are crucial.
Both strategies will provide visibility for our website or blog on the major search engines. This will allow us to connect with our target users when they search for products or services similar to those we offer, or other aspects. There is a key difference between them:
SEO provides organic visibility for the medium and long-term. SEM offers more immediate results, but we pay for each click a user makes.
There is no one right way to do B2B digital marketing. Each company and each sector are unique and have their peculiarities. Therefore, each case should be thoroughly analyzed before making a decision. A good combination of SEO and SEM strategies can often yield very impressive results.
Email marketing for business to business
Email marketing is not as successful in B2C but works well in B2B markets. Once potential customers have provided their email addresses and shown interest in our products or services, we can establish a business relationship.
We can begin by presenting our brand and building trust. Then we will guide you through the purchasing process. This is a B2B transaction that takes place in the long-term and medium-term. E-mail can also be used to resolve any doubts the customer might have.
It will also inform him about all the news and promotions. This will give us transparency, strengthen our business relationships, and help build customer loyalty. to the customer.
B2B social networking also plays a significant role, just like B2C. Our potential clients aren’t companies in general, they are the people who make up and who use social media.
We must reach them by using the right strategies. This includes audience segmentation tools, A/B testing, and the possibility of creating remarketing list offered by networks like Instagram or Facebook to increase the effectiveness of promoted campaigns to maximize leads.
We also have a significant advantage in business-to-business models. This is because LinkedIn is social networking specifically designed to build business relationships.
This well-known platform allows our direct connections with companies that interest us, and more specifically with people who are responsible for making the purchase decision that affects our business. is an essential part of B2B strategies.