ott streaming

OTT Streaming Service: A Need for Sports Leagues

OTT Streaming Service: A Need for Sports Leagues

over-the-top streaming services reversed the supply and demand curves between broadcast media and sports leagues. Leagues of all sizes can develop their own OTT platform to offer more revenue and engagement opportunities than TV broadcasts. Cable television increased the number of channels by using technology that is better suited to large-scale distribution. there were still limited channels and barriers to entry. Viewers, especially for live events such as sports, were also constrained by broadcasters' schedules. Either you watched the game, or you didn’t. You had to make a choice if you wanted to see two games that were simultaneously falling.…
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