Why SEO is vital for franchise business owners during recession

As a franchise business owner, you may be wondering if SEO is really worth your time and money. After all, SEO can be a complex and ever-changing landscape. However, there are some very good reasons why SEO should be a vital part of your marketing strategy during a recession – even more so than during prosperous times. Here are 8 reasons why:  Image source: pexels.com 1. People are searching for deals One of the first things people do when they feel a recession coming on is start looking for ways to save money. This means they are more likely to…