We realize that there is a lot of literature available on logo design, but in reality, “nobody has time for that.” That is why we have compiled a list of 10 golden rules for professional logo design you should consider when you are about to create your new logo. So now, let us get started.
1. Getting back to the fundamentals
Before you begin, you should ask yourself some basic questions. Reflect upon your new venture and ask yourself: Why are you doing this? What are you doing, and how do you do it? What sets you apart from other companies? Who are you here to serve? What is most meaningful to you? Having these answers is the foundation for your brand identity, which must be conveyed through your brand logo.
2. Make it incredibly memorable.
The most important aspect of your logo is that your clients or customers can easily recognize it. Each day, there are so many things competing for our attention. Try creating a memorable logo that your customers will remember. It is important to keep in mind that simple shapes and signature colors make lasting impressions and adhere better to people’s minds.
Complex logos are more difficult to remember: As previously stated, your clients or customers may not be able to remember them. An extremely complex and abstract logo may also irritate or distract them. When people see your logo, they need to understand your brand and business. It may tempt you to add even more details, but beware: this makes your design more complex and leaves room for interpretation. Thus, simplicity is usually not easy to attain, but it is always worthwhile to try. Think of the world-renowned Apple Logo and its amazing simplicity.
4. Consider a broader perspective.
When choosing a logo, make sure that you look at some mock-ups and design ideas that demonstrate how it will appear in real life. Whenever you create a logo with ‘Build Your Logos,’ we provide you with mock-ups such as business card designs and other brand-related touchpoints to help you imagine how your new logo will represent your brand.
5. Ensure that it lasts for a long time
You never know what the future has in store for you. It is impossible to prepare for all the challenges ahead, but you may be able to design a logo that will withstand the test of time. There is, of course, always the option of rebranding your business, but that can be costly and risky. Typographic logos have a greater likelihood of lasting longer and still being effective for the majority of target groups: just think of the IBM logo.
6. Take your products and services into consideration.
Although it is important to be creative, you should keep in mind that you are ultimately trying to sell your goods or services. Therefore, your logo must help you create a brand that will attract and retain customers. Consequently, when you are designing your first logo, think about the industry you are in and what you are trying to convey and sell.
7. Be different
As we mentioned, there are a lot of factors to consider before you design a logo, but since every logo should be unique, you just need to think outside the box. Consider your competitors’ logos as inspiration: as a source of inspiration to create something completely new. A logo with the potential to disrupt the market. However, it is not enough to make things different. It must be better.
8. Select your colors intelligently
There is no doubt that colors speak louder than words. Thus, be cautious and choose a color that corresponds with the desired image and the brand’s identity. For example, if your company specializes in financial consulting or insurance services, it is probably best to use classic and reliable colors, such as shades of blue. In contrast, if you are opening up a trendy new cafe, nothing should stop you. Therefore, feel free to use an eye-catching shade such as yellow or orange.
9. Follow your own path
If you wish to do it your way, then you must follow your own path. But, in the end, no one knows your brand better than you do. Therefore, you should trust your instincts as well as your expertise and design it yourself.
10. Develop a logo you like
Last but not least: Enjoy yourself! A new brand or logo should always be enjoyable for you. However, it should not only be enjoyable, but it must also be something that you truly like. After all, you are the most important ambassador for your brand.
In this article, we discussed the 10 golden rules of logo design. All successful logos follow these rules, whether the logo pertains to a small business or a Fortune 500 company. Keeping these points in mind, I am confident that you will create a logo that will leave your clients impressed and your audience intrigued. Please leave a comment if you found this article helpful. Also, let us know which rule you find most useful.