Technology has changed a lot in recent years, so as SEO agencies scramble to stay relevant and include the latest algorithms to help their clients, some blindly follow and some smartly innovate. Technical SEO agency work isn’t as easy as it used to be, which is why it requires more skill and knowledge than ever before. The thing you have to evaluate for a company is whether they can keep up with the tech changes.
What It Means to Need a Technical SEO Company
If your website isn’t functioning the way that you want it to, it might be time to consider hiring a technical SEO agency. These professionals are skilled in optimizing webpages for search engines, which can improve visibility and traffic. Here are three things to keep in mind when looking for a technical SEO agency:
- Be sure that the firm you choose has experience working with websites of a certain size and caliber. At the very least, they should have A-level Google ranking experience.
- Make sure that the company has a comprehensive understanding of search engine algorithms and how to boost your site’s ranking. They should also be familiar with web browser plugins, such as Google Analytics, that can track visitor behavior on your website.
- Ask about the team’s SEO strategy and how they plan to implement it on your website. Establish what areas of your website will receive the greatest emphasis and allow them ample time to complete their work.
The Biggest Mistakes People Make in Hiring a SEO Agency
When you’re ready to hire a technical SEO agency, there are a few things you need to keep in mind. One of the biggest mistakes people make is not fully understanding what they need from their consultant or company. Consider the following when choosing a consultant:
- What services will your consultant offer?
Some consultants offer a wide range of services, from on-page optimization to social media management. Make sure you understand exactly what your consultant can and cannot do before you sign on the dotted line.
- How many years of experience do they have?
Many consultants have years of experience working with technical SEO elements such as crawl budgeting and server settings. However, not all companies are created equal, and some may only have limited experience with certain types of optimization techniques. Make sure you know what to expect before handing over any money.
- What guarantee do they offer?
Most reputable technical SEO agencies offer a guarantee in regards to results, but be aware that some offers less assurance than others. Always read the fine print before making any commitments.
- How much will they charge per hour?
Many companies charge an hourly rate for their services. Ranging from minimal to optimum service based charges.
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When to Consider In-House SEO Skills
There are a few times when in-house SEO skills may be the best decision for your business. Here are three situations to consider:
- Your website is new and unoptimized. Hiring an external SEO company to help you optimize your website can often cost more but can yield better results in the long run. In the beginning stages of your website’s life, it’s important to focus on building traffic and generating interest, which will happen faster with the help of an experienced and reputable SEO company than by submitting low-quality content to search engines yourself.
- You’re not able to spend the time or money necessary to rank well in search engine results pages (SERPs). If you’re not a technical expert and don’t possess the time or resources to optimize your website for search, hiring an external professional may be the better solution for your business. A skilled professional will take care of everything from setting up 301 redirects and improving your site’s coding, all while ensuring you maintain a high ranking on SERPs.
- You have outdated or incorrect information on your website that needs to be corrected. Hiring an in-house SEO specialist can save time and resources.
How to Conduct a Competitive Analysis On an SEO Company
When deciding which technical SEO company to hire, it is important to conduct a competitive analysis. This will help you determine which provider best fits your needs and budget. Here are three tips for conducting a competitive analysis:
- Evaluate the size and scope of the company’s client base. Large companies typically have more resources available to invest in search engine marketing, while small businesses may not have the budget for such an undertaking.
- Determine whether the company has experience working with your specific target market segment. Companies that specialize in certain industries or aspects of search engine optimization (SEO) may be better suited to address your specific needs than companies that work with a wide range of businesses.
- Check out how long the company has been in business and whether it has any awards or reviews from previous clients. A established company with good reviews is likely to be more reliable and efficient than one that just began its search engine optimization efforts.
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Conclusion
If you’re looking for a reputable technical SEO company to help you take your business to the next level, be sure to consider the following before making a decision:
- Are they experienced in digital marketing?
- Do they have a good track record of delivering results?
- What kind of payment options do they offer?
- How much experience do they have with your industry or niche?
